About

Our Mission

We live in an era of chronic conditions where healthcare providers are overwhelmed and not seeing the results in their patients, and people are losing hope in the healthcare system and not getting their health and well-being restored.

A paradigm shift is needed. As a society, we must move from the “My doctor is responsible for my health” state of mind to the “I am the owner of my health outcomes” belief.

The gap between these two mindsets is still too big and hardly achievable on a large scale.

The healthcare paradigm is also shifting, and patients are looking for more holistic and collaborative solutions when it comes to chronic disease management.

The solution lies in skillful behaviour change support driven by health professionals, as well as in partnerships between healthcare providers and behaviour change experts.

Our mission is to promote and enable the new model of care - where the importance of behaviour change is recognized, trust and communication are restored, the patients are engaged, included and listened to, and the health providers are making a major positive impact on their patients lives and long-term health and wellness outcomes.

If you’re ready to expand your skillset and become a pioneer in the future of healthcare, our work is for you!

From The Founder

Hello! My name is Anna Tubina

Welcome to Empowered Health Professionals!

Over the last several years of my professional life, I have poured my passion into creating the Health and Wellness Diploma Program at McMaster University’s School of Continuing Studies, where I have had the privilege of educating and mentoring the next generation of health coaches.

In parallel, I’ve been offering health coaching services to functional medicine practitioners through the Functional Medicine Coaching Academy and Institute for Functional Medicine collaborative initiative, guiding them on their journey to better serve their patients.

Throughout this time, I’ve been navigating my complex health journey, making transformative changes in my lifestyle.

As I worked with aspiring health coaches eager to make a difference and collaborated with highly trained healthcare providers who experienced powerful shifts in their own practices, I saw a common thread emerge. These professionals, whether new to health coaching or seasoned in their field, all faced the same challenge: how to engage patients in a meaningful way that leads to lasting change.

As a patient myself, I deeply understood that achieving true well-being isn’t about waiting for someone else to fix it—it’s about taking responsibility for our daily lifestyle choices.

These experiences combined became the spark that led to the creation of Empowered Health Professionals. My goal is to bridge the gap between healthcare providers and the powerful tools of health coaching and behaviour change.

Through Empowered Health Professionals, I am committed to equipping healthcare providers with the tools, knowledge, and support needed to deliver patient-centered, results-driven care that creates lasting change in people’s lives.

Anna is a Certified Functional Medicine Health Coach and a Registered Health Coach in Canada. Anna holds a PhD in Economics from Saint-Petersburg State University, Russia. She brings a deep understanding of systemic change and organizational development, with a background in change management and health behaviour change. Anna's credentials also include certifications in HeartMath facilitation and Appreciative Inquiry - a strength-based approach to change. Anna has been honoured with the Educational Innovation Award from McMaster University for her contributions to health coaching education.